Meeting customer demands on sustainable standards is of great importance – for any company. We are proud to be able to say that Nymölla mill is the unique producer of Nordic Swan labelled white office paper. This includes products such as Multicopy and Multicopy Zero. The Nordic Swan Ecolabel is the official environmental label of the Nordic countries – with high awareness among buyers.
The Nordic Swan sets strict environmental requirements in all phases of a product's lifecycle, and takes into account used energy and resources, as well as emissions. In Sweden, The Nordic Swan has a 70 % high awareness, according to results from our 2021 market study on printing habits and attitudes.
If we are to look at consumer habits and trends, we are moving towards a more aware printing culture – what we call the “Print better era”, with sustainability and print quality gaining importance among buyers, compared to only one year ago.
Today, making promises on combatting climate change and striving for carbon neutrality is the natural way to go among all up-to-date companies. Jonathan Bakewell, VP, Head of Segment Office and Book Papers at Stora Enso, believes that one way to take a step closer to manifesting those promises is to choose the right products – products that live up to those sought standards:
– If people see their employer making immediate visible changes, like selecting a paper with a higher sustainability performance, this can become a physical manifestation of that promise.
Helping companies meet higher consumer demands is indeed what the Nordic Swan is doing, offering printing companies a circular and holistic perspective on the production. As a natural part of human behavior, we tend to find inspiration from other people’s successful examples.
The Nordic Swan Ecolabel has in fact over the years influenced the printing industry, which seems to have had a positive effect on others. The phenomenon is called the Swan Effect, and refers to “eco-labeled printing companies pushing their competitors to move forward in a sustainable direction.”
– It is the demand from customers that push the development forward. (…) The new criteria with an increased demand on circular economy and reduced climate impact is a necessary improvement. A Nordic Swan Ecolabel license is now becoming even more important, says Per Marklund, senior to the graphic industry, in an interview with the Nordic Swan.
Our Multicopy products are all certified with the Nordic Swan Ecolabel, alongside the EU Ecolabel, FSC, TCF, and CarbonNeutral when it comes to Multicopy Zero. Read more about all the labels here.
Read more about the Nordic Swan Ecolabel here.
Humans’ urge to communicate has always been strong – and with the evolution of paper, the written form of communicating opened a whole new world of efficiency, suddenly dismantling geographical boundaries. Naturally, the history of papermaking is closely connected to societal, industrial, and cultural events.
Eco-awareness and higher demands on sustainability features among customers tend to lead to good things. One current example is the initiated project at Stora Enso to certify all paper pulp grades as compostable, to helps consumers make more eco-friendly choices.
In 2021, the Multicopy production base in Nymölla mill took a step further in the fossil free journey, with Stora Enso entering a partnership with energy company Gasum. We had a talk with Erik Woode, Director, Project Development & Execution, at Gasum, to get a status update after one year of turning residue water from production into fossil free fuel.