The pandemic sure has shaken things around and put everyday behavior in a different light. What has been taken for granted for a long time, such as going to an office with endless printing possibilities, suddenly no longer has been possible. How has this affected people’s way of printing – and people’s way of thinking about printing?
Stora Enso and Multicopy present some new surprising (and some less surprising) insights on changed consumer habits and attitudes related to working location, printing, and paper purchases since Covid-19 entered the world, bringing new perspectives into people’s lives.
| Focal points
Remote working can no longer be seen as a temporary trend – it’s becoming the new (and preferred) normal. While working from home in many cases means printing less, having a printer around seems to make people feel more productive.
Positive consumer attitudes towards high quality and sustainable standards appear to be leading the way towards a more conscious printing and paper purchase behavior. We dare to say that higher consumer demands and a more sustainable printing culture are also here to stay – something that we welcome at Multicopy.
We’re ready to continue our mission towards a fossil free future with our premium quality and competitive products, not least our carbon offset paper Mulicopy Zero. We’re still sure of it – it’s the only office paper you need, whether it is at home or at the office.
Looking forward, Bakewell says he'd like to survey how people feel about working for companies that procure sustainable products: “If people see their employer making immediate visible changes, like selecting a paper with a higher sustainability performance, this can become a physical manifestation of that promise.”
Read more about the survey and take part of Bakewell’s full comments here.
The past year was exciting in many ways! We started off strong, with a proud inauguration of the biogas plant at Nymölla mill – a great step towards a more sustainable paper production. And by the end of the year, we shared some interesting insights on changed behavior and attitudes related to printing and paper purchase in the pandemic.
With a soon-to-be-launched gluing innovation at Nymölla Mill in Sweden, where Multicopy is produced, the mission towards a more competitive and sustainable paper production continues.
All of us at Multicopy would like to take this opportunity to thank all of you for reading our articles throughout the year. We hope they have brought you joy, knowledge and a sense of being together through these challenging times. We can’t wait to share more stories with you in 2022! We want to share this season greeting with you and wish you a magical holiday season. Enjoy and we hope to see you next year!