The pandemic sure has shaken things around and put everyday behavior in a different light. What has been taken for granted for a long time, such as going to an office with endless printing possibilities, suddenly no longer has been possible. How has this affected people’s way of printing – and people’s way of thinking about printing?
Stora Enso and Multicopy present some new surprising (and some less surprising) insights on changed consumer habits and attitudes related to working location, printing, and paper purchases since Covid-19 entered the world, bringing new perspectives into people’s lives.
| Focal points
Remote working can no longer be seen as a temporary trend – it’s becoming the new (and preferred) normal. While working from home in many cases means printing less, having a printer around seems to make people feel more productive.
Positive consumer attitudes towards high quality and sustainable standards appear to be leading the way towards a more conscious printing and paper purchase behavior. We dare to say that higher consumer demands and a more sustainable printing culture are also here to stay – something that we welcome at Multicopy.
We’re ready to continue our mission towards a fossil free future with our premium quality and competitive products, not least our carbon offset paper Mulicopy Zero. We’re still sure of it – it’s the only office paper you need, whether it is at home or at the office.
Looking forward, Bakewell says he'd like to survey how people feel about working for companies that procure sustainable products: “If people see their employer making immediate visible changes, like selecting a paper with a higher sustainability performance, this can become a physical manifestation of that promise.”
Read more about the survey and take part of Bakewell’s full comments here.
Humans’ urge to communicate has always been strong – and with the evolution of paper, the written form of communicating opened a whole new world of efficiency, suddenly dismantling geographical boundaries. Naturally, the history of papermaking is closely connected to societal, industrial, and cultural events.
Eco-awareness and higher demands on sustainability features among customers tend to lead to good things. One current example is the initiated project at Stora Enso to certify all paper pulp grades as compostable, to helps consumers make more eco-friendly choices.
In 2021, the Multicopy production base in Nymölla mill took a step further in the fossil free journey, with Stora Enso entering a partnership with energy company Gasum. We had a talk with Erik Woode, Director, Project Development & Execution, at Gasum, to get a status update after one year of turning residue water from production into fossil free fuel.