'Everything that is made from fossil-based materials today can be made from a tree tomorrow.' says Markus Mannström, Executive Vice President of Stora Enso’s Biomaterials division.
Stora Enso is one of the founding members of #GreenSource – an initiative to promote the forest-fibre industries role in achieving the EU’s climate neutrality target by 2050.
#GreenSource brings together the pulp* and the paper** industries. A recent scientific study on the climate effect of the forest and the forest-based sector in the EU shows that they remove CO2 corresponding to 20% of the EU’s annual emissions from the atmosphere.
While reducing they’re also creating – 3,5 million jobs to be more specific. A scientific fact that states the unique position that the forest sector holds when it comes to leading the transition from a linear to a circular economy, pointed out by Markus Mannström.
Read more about the #GreenSource initiative here.
* EPIS, the European Pulp Industry Sector Association
** Cepi, the Confederation of European Paper Industries
You might think that a paper producing company would look upon digitalisation as a threat. There sure has been much talk about “digital vs print” the last decade. In Stora Enso’s case, that assumption is as wrong as can be. We see the bigger picture. Digital solutions are helping us make the most out of every tree we use, and they are taking us closer to the goal of a safer and more efficient industry.
As the renewable materials company, Stora Enso is leading the way towards a fossil free future. Sustainability is at our very core and in every part of our business. The workplace environment is one important area. Because no company, no matter how green and clean, is truly sustainable if it fails to safeguard the health, safety, and welfare of its employees.
Jonathan Bakewell has been at Stora Enso for 34 years. He quite often gets questions like “What’s the biggest difference since you started out?” and “Was it better in the past?” and yes, he also gets a few “three decades at the same company, what’s wrong with you?!” However, Jonathan is still glad to be a part of this company’s mission to lead the way towards a fossil free future. Proud and inspired after all this time. That says a lot, doesn’t it? This is his Stora Enso-story and some thoughts on the major changes in our business area since 1987.