This spring the Swedish postal company PostNord has been busy. They report that sales of stamps and postage-paid packaging surpass the estimated levels for the period by 30 percent. Their app “Riktiga Vykort”, which is a service that turns your favourite photos into printed postcards, has doubled in sales.
In other words: in these times of social distancing, restrictions prohibiting meetings with loved ones and digital communication being the sole option, there is a growing need for something analogue and tangible. Postcards, letters and parcels are experiencing a new high and our guess is that the curve will not flatten anytime soon. We’ve said it before – there is something about paper.
The printed ”messengers” that still do find their way to our hands get an exclusive quality and quite a bit of attention, simply by being analogue. Send a greeting and spread some summer love – it will be much appreciated.
From all of us at Multicopy, we would like to take the opportunity to wish you a relaxing and joyful summer – even if it’s not by postcard this time
Data from a recent Multicopy study shows that people are printing more while working from an office than from home. At the same time, a printer seems to make people more productive – which might encourage us to find new ways to integrate the printer more at home as well. We have looked at some ways to get creative with your at-home printer.
It’s no surprise that the pandemic has led to insights on how we want to live our lives. This also goes for working behavior and preferences. The trend is clear: working fulltime 5 days a week in an office belongs to the past.
Paper has played an important role for humans for centuries. Even though our world becomes more and more digitalized, paper still has plenty of functions in our everyday lives. Holding on to the analogue world also makes it easier to slow things down a step and get some screen rest. In a way, paper helps us link to the physical world – and connect with the ones we hold close. Let’s look at how!