This spring the Swedish postal company PostNord has been busy. They report that sales of stamps and postage-paid packaging surpass the estimated levels for the period by 30 percent. Their app “Riktiga Vykort”, which is a service that turns your favourite photos into printed postcards, has doubled in sales.
In other words: in these times of social distancing, restrictions prohibiting meetings with loved ones and digital communication being the sole option, there is a growing need for something analogue and tangible. Postcards, letters and parcels are experiencing a new high and our guess is that the curve will not flatten anytime soon. We’ve said it before – there is something about paper.
The printed ”messengers” that still do find their way to our hands get an exclusive quality and quite a bit of attention, simply by being analogue. Send a greeting and spread some summer love – it will be much appreciated.
From all of us at Multicopy, we would like to take the opportunity to wish you a relaxing and joyful summer – even if it’s not by postcard this time
If you like amazing print results. And the planet
Every now and then we dive deeper into the details of paper making by highlighting a certain part of the process. This time we are focusing on calendering, which is one of the crucial steps in achieving Multicopy’s excellent print results.
As a part of the bioeconomy, Stora Enso believes that everything that is made from fossil-based materials today can be made from a tree tomorrow. This is one of the reasons The Biorenewable Deployment Consortium (BDC) honoured Stora Enso with the Forest Product Innovation Award.