Coffe kettle and a wooden hut standing on a stump in the forest

Sending some love this summer: A tangible trend

This spring the Swedish postal company PostNord has been busy. They report that sales of stamps and postage-paid packaging surpass the estimated levels for the period by 30 percent. Their app “Riktiga Vykort”, which is a service that turns your favourite photos into printed postcards, has doubled in sales.

In other words: in these times of social distancing, restrictions prohibiting meetings with loved ones and digital communication being the sole option, there is a growing need for something analogue and tangible. Postcards, letters and parcels are experiencing a new high and our guess is that the curve will not flatten anytime soon. We’ve said it before – there is something about paper.

The printed ”messengers” that still do find their way to our hands get an exclusive quality and quite a bit of attention, simply by being analogue. Send a greeting and spread some summer love – it will be much appreciated.

From all of us at Multicopy, we would like to take the opportunity to wish you a relaxing and joyful summer – even if it’s not by postcard this time

 

 


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