This spring the Swedish postal company PostNord has been busy. They report that sales of stamps and postage-paid packaging surpass the estimated levels for the period by 30 percent. Their app “Riktiga Vykort”, which is a service that turns your favourite photos into printed postcards, has doubled in sales.
In other words: in these times of social distancing, restrictions prohibiting meetings with loved ones and digital communication being the sole option, there is a growing need for something analogue and tangible. Postcards, letters and parcels are experiencing a new high and our guess is that the curve will not flatten anytime soon. We’ve said it before – there is something about paper.
The printed ”messengers” that still do find their way to our hands get an exclusive quality and quite a bit of attention, simply by being analogue. Send a greeting and spread some summer love – it will be much appreciated.
From all of us at Multicopy, we would like to take the opportunity to wish you a relaxing and joyful summer – even if it’s not by postcard this time
Since the launch of Multicopy Zero in 2016 Stora Enso has been supporting three global emission reduction projects. In order to achieve CarbonNeutral® paper certification, we offset an emission volume equal to the emissions produced during the manufacture and distribution of Multicopy Zero. And we are thrilled that our actions are not only helping to tackle climate change, but are also increasing quality of life for the people in these areas, in line with several of the UN’s Sustainable Development Goals. Here’s a follow-up on the offset projects supported by Stora Enso and a deeper look at one of them.
Stora Enso is the presenting sponsor of Nordic World Ski Championships 2021 in Oberstdorf, Germany, 23 February–7 March. The athletes are all set – prepared to wax on and off to optimise their grip and gliss. Are you properly prepared to enjoy the world-class entertainment from your living room sofa?
The construction at the Gasum biogas plant at Nymölla Mill in Sweden continues with the highest safety standards. Small delays have taken place due to measures taken to manage the construction process during the pandemichas. However, the biogas plant will be up and running during spring 2021, transforming residue water into renewable energy (Liquefied Biogas – LBG). Gasum’s Christian Strandberg and Stora Enso’s Henric Höglind are kind enough to give us a status update.