This spring the Swedish postal company PostNord has been busy. They report that sales of stamps and postage-paid packaging surpass the estimated levels for the period by 30 percent. Their app “Riktiga Vykort”, which is a service that turns your favourite photos into printed postcards, has doubled in sales.
In other words: in these times of social distancing, restrictions prohibiting meetings with loved ones and digital communication being the sole option, there is a growing need for something analogue and tangible. Postcards, letters and parcels are experiencing a new high and our guess is that the curve will not flatten anytime soon. We’ve said it before – there is something about paper.
The printed ”messengers” that still do find their way to our hands get an exclusive quality and quite a bit of attention, simply by being analogue. Send a greeting and spread some summer love – it will be much appreciated.
From all of us at Multicopy, we would like to take the opportunity to wish you a relaxing and joyful summer – even if it’s not by postcard this time
A survey commissioned by Stora Enso polled 3,400 workplace consumers across Sweden, UK, France, Netherlands, and Germany on office paper purchasing and printing behaviour and delivered a number of new insights including one big surprise for paper makers.
All of us at Multicopy would like to thank all of you for reading our articles and keeping in touch with us in one way or another throughout the year. With this video, we want to send you a happy holiday greeting - and a little reminder that no wish is too big. A big thought can lead to many small steps forward.
Humans’ urge to communicate has always been strong – and with the evolution of paper, the written form of communicating opened a whole new world of efficiency, suddenly dismantling geographical boundaries. Naturally, the history of papermaking is closely connected to societal, industrial, and cultural events.