Maybe you have read our article about handwriting and why it is good for us? Well, being on the receiving end of something written, or created, by hand is also a truly positive experience.
Since we communicate digitally to a constantly increasing extent, the printed ”messengers” that do find their way to our hands get an exclusive quality and quite a bit of attention, simply by being analogue. That goes for magazines, books, direct marketing, post-its and notes on a piece of paper. And it most certainly goes for letters, greeting cards and drawings. Plus, there is something about the tactile experience and sound of turning a page in a book or unfolding a letter, just taken out of an envelope.
Why not give the exclusive gift of something handwritten, drawn or printed to somebody you care about? Here is a bit of inspiration from us at Multicopy:
Humans’ urge to communicate has always been strong – and with the evolution of paper, the written form of communicating opened a whole new world of efficiency, suddenly dismantling geographical boundaries. Naturally, the history of papermaking is closely connected to societal, industrial, and cultural events.
Eco-awareness and higher demands on sustainability features among customers tend to lead to good things. One current example is the initiated project at Stora Enso to certify all paper pulp grades as compostable, to helps consumers make more eco-friendly choices.
In 2021, the Multicopy production base in Nymölla mill took a step further in the fossil free journey, with Stora Enso entering a partnership with energy company Gasum. We had a talk with Erik Woode, Director, Project Development & Execution, at Gasum, to get a status update after one year of turning residue water from production into fossil free fuel.