August 27, 2019

Augmented Reality app lets people experience our natural habitat

At the launch of Multicopy Zero in 2018 we paid tribute to its heritage and name by creating a show-stopping AR experience that lets people around the world explore the Nordic forest.

The Multicopy Zero AR app overlays virtual information on the natural environment and the forest comes to life as an elk walking through the forest, chanterelles on the ground and birds in the air.

The AR app also provides information about Multicopy Zero and its impressive environmental credentials. During the campaign period, Stora Enso made a donation to Natural Capital Partners for each unique scanning of the trigger.

“By taking advantage of human curiosity and the latest technologies, we wanted to create a campaign that is both innovative and experience-driven. It helps us engage with our target audiences and expose them to something unexpected and different.” says Jennie Åkesson, Marketing Manager at Stora Enso Paper Division.

The Multicopy Zero AR has grabbed attention in both international magazines and trade fairs. Take a look at it here.