At the launch of Multicopy Zero in 2018 we paid tribute to its heritage and name by creating a show-stopping AR experience that lets people around the world explore the Nordic forest.The Multicopy Zero AR app overlays virtual information on the natural environment and the forest comes to life as an elk walking through the forest, chanterelles on the ground and birds in the air.
Some people and organizations argue that old forests are more sustainable than new ones, no matter how responsible the forestry and harvesting. That any company who uses wood for its products is causing a major negative impact on our climate – when it comes to reduction of carbon emissions and the biodiversity of our forests. But it’s not a black and white question. As a matter of fact, there are several upsides to harvesting and managing forests to get a hold of the remarkable, renewable raw material called wood.
Alongside Gasum’s biogas plant at Nymölla mill, another sustainable initiative is in the making. All over the world, the demand for sustainable textile fibers is growing and the new facility is a demonstration plant for TreeToTextile, owned by Stora Enso, H&M Group, Inter IKEA Group, and LSCS Invest.
Gasum’s biogas plant at Nymölla Mill is now producing liquefied biogas (LBG) at full speed. We created an icon that communicates the benefits in a clear way; how we manage to, not only make use of residue from the process of turning wood into paper, but also make way for a fossil free future.