At the launch of Multicopy Zero in 2018 we paid tribute to its heritage and name by creating a show-stopping AR experience that lets people around the world explore the Nordic forest.The Multicopy Zero AR app overlays virtual information on the natural environment and the forest comes to life as an elk walking through the forest, chanterelles on the ground and birds in the air.
Humans’ urge to communicate has always been strong – and with the evolution of paper, the written form of communicating opened a whole new world of efficiency, suddenly dismantling geographical boundaries. Naturally, the history of papermaking is closely connected to societal, industrial, and cultural events.
Eco-awareness and higher demands on sustainability features among customers tend to lead to good things. One current example is the initiated project at Stora Enso to certify all paper pulp grades as compostable, to helps consumers make more eco-friendly choices.
In 2021, the Multicopy production base in Nymölla mill took a step further in the fossil free journey, with Stora Enso entering a partnership with energy company Gasum. We had a talk with Erik Woode, Director, Project Development & Execution, at Gasum, to get a status update after one year of turning residue water from production into fossil free fuel.