At the launch of Multicopy Zero in 2018 we paid tribute to its heritage and name by creating a show-stopping AR experience that lets people around the world explore the Nordic forest.
The Multicopy Zero AR app overlays virtual information on the natural environment and the forest comes to life as an elk walking through the forest, chanterelles on the ground and birds in the air.You might think that a paper producing company would look upon digitalisation as a threat. There sure has been much talk about “digital vs print” the last decade. In Stora Enso’s case, that assumption is as wrong as can be. We see the bigger picture. Digital solutions are helping us make the most out of every tree we use, and they are taking us closer to the goal of a safer and more efficient industry.
As the renewable materials company, Stora Enso is leading the way towards a fossil free future. Sustainability is at our very core and in every part of our business. The workplace environment is one important area. Because no company, no matter how green and clean, is truly sustainable if it fails to safeguard the health, safety, and welfare of its employees.
Jonathan Bakewell has been at Stora Enso for 34 years. He quite often gets questions like “What’s the biggest difference since you started out?” and “Was it better in the past?” and yes, he also gets a few “three decades at the same company, what’s wrong with you?!” However, Jonathan is still glad to be a part of this company’s mission to lead the way towards a fossil free future. Proud and inspired after all this time. That says a lot, doesn’t it? This is his Stora Enso-story and some thoughts on the major changes in our business area since 1987.